92% of ecommerce consumers make purchases on Amazon according to NPR. Adding Extended Brand Content and A+ Content to product detail pages can potentially boost conversion rates, increase traffic and sales, which is why this content is so important to curate and design with users in mind. Through 180Commerce I have worked on EBCs and A+ Content for nationally recognized brands such as Kashi, Bear Naked, and Jansport.
Nando’s wanted to highlight the versatility of the product, natural ingredients, the chili and brand story. I chose to section the content into easily scannable modules emphasizing each aspect in the short description, so that users can quickly find information that could be relevant to them. Images and graphics chosen or created to highlight the product and kept with brand aesthetics.